OUR BLOG

September 29, 2016

A connection long forgotten: the Romanian individual and his horse

In the rush of today’s world, many connections get lost with time due to drastic changes that follow, or are purely forgotten because the battle of tomorrow’s worries knocks at our doors. One of those connections which has not only been forgotten, but purposely severed as well, is the one between the Romanian individual and his horse. From immemorial times, […]
September 23, 2016

Small promises change worlds@PURE2016

We did it again. We traveled to Marrakech for another edition of PURE Life Experiences. This time I was joined by a special team. Husband and baby daughter along, there I was managing meeting the best in travel agents and agencies and breaking for coffee and lunch to meet my loved ones. It all worked out, luckily the travel bug […]
September 16, 2016

Eternity was born in the village: the Romanian peasant and his connection to Heaven & Earth

In a world where speed and technology is all we find around us, where the connection with the land beneath our feet seems to be more and more severed, many times making us look like walking zombies, there’s still someone who stands firm in his convictions and connection to the world around us: the Romanian peasant. “Eternity was born in […]
August 29, 2016

Haute Couture Meets Transylvania: Andreea Diaconu’s Romanian Holiday for Wall Street Journal

Whether you’re a reader of glossy magazines or not, you must have, at least once, seen the face of this gorgeous Romanian model on billboards, on the cover of magazines or on TV. At just 25, Andreea Diaconu is frequently featured in Vogue, and she is the face of Gucci, Dolce & Gabbana and Belstaff. She’s also fronted campaigns for […]
August 12, 2016

Surprisingly, Bucovina

Bucovina is probably the most beautiful unknown region of Romania. Unknown to me at least, until recently. I had my excuses, for many years: it’s too far, the roads are not very good, it’s most likely overrated. Not even the 7 painted monasteries included on the UNESCO World Heritage Sites list, nor the Pomme d’Or international prize given by The International […]
August 4, 2016

Weekend Escapes, a Bucharest To-Do List

– by Giulia Andreola Have you ever asked yourself what the capital of Romania looks like? Or even, what could you do there if you were supposed to spend a weekend? To answer the first question, it is very likely that many of you will associate Bucharest exclusively with the soviet architecture. And you’d be almost right. Partly because there […]